Riccoboni Holding supports “Keep Clean and Run” - Riccoboni Holding

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Riccoboni Holding supports “Keep Clean and Run”


An eight-day long run, four hundred kilometres across three regions, along roads and paths and removing waste abandoned along the way. The spirit of  "Keep Clean and Run" is the central Italian event of the second  "European Clean Up Day"- the communication campaign created by a network of European actors to promote Awareness of the Fight against Littering, which will take place across Europe from 8th  to 10th  May.

Riccoboni Holding is one of the main sponsors of this initiative, which will be presented during a press conference in Turin at the Eataly Lingotto on Wednesday 29th March at 11.30 am. The eco-trail will leave from Aosta on Saturday 9th May and will end on Saturday, 16th May in Ventimiglia. At each of the eight stages, two athletes - Roberto Cavalllo and Oliviero Alotto - will run around 50 kilometres, travelling through valleys, hills and the passes of Valle d'Aosta, Piedmont and Liguria. In addition, in every town hosting the various stages, the population – schools, families and local Associations – will be invited to participate in moments of awareness, animation and cleaning up in the area. A daily meeting-debate will be the occasion to present real-time data related to the cleaning up carried out during the day as well as the results of the sporting event. Each stage will also have a specific theme, linked to in-depth information on special waste disposal chains, and testimonials from institutions, sports associations and the world of entertainment. 

In joining the initiative, Angelo Riccoboni said "Riccoboni Holding is a company that is known for his efforts in the environmental field for over 50 years. Each day we and our 200 employees are faced with the results of poor land management and soil pollution. Events such as the Keep Clean and Run raise awareness and make citizens reflect on issues which may seem different but which we all face with the same spirit ".




Angelo Riccoboni